Commonwealth Educational Media Centre for Asia
In response to needs expressed by the Commonwealth countries of the Asian region for a more effective utilization of educational media resources for Distance Education, the Commonwealth of Learning (COL) established Commonwealth Educational Media Centre for Asia (CEMCA) in the year 1994. CEMCA, under a host country agreement signed between COL and Government of India (GoI) in 1998, has it’s headquarter in New Delhi. The GoI notified CEMCA as a diplomatic mission under section 3 of the United Nations (privileges and immunities) Act, 1947 (46 of 1947) vide The Gazette of India, Extraordinary, Part II, Section 3, Sub-section (ii) dated 10 February 2000.

Vision: To be the foremost agency in Commonwealth Asia that promotes media enabled learning for development.

Mission: To assist governments and institutions to expand the scale, efficiency and quality of learning by using multiple media in open, distance and technology-enhanced learning.

Objectives & Strategies
The strategic objective of CEMCA is to promote co-operation and collaboration in the use of electronic media resources for distance education. The specific objectives are to:
Serve as a regional electronic media resource center.
Facilitate an effective exchange of information on educational media resources between educational and media organizations in the region.
Promote greater use of electronic media in the delivery of distance education programmes.
Promote linkages between CEMCA and other organizations to enhance the availability of educational media resources region-wide
Facilitate access to training in the development and use of electronic media resources for distance education.
Serve as an information center on educational technology.

Strategies
COL/CEMCA has identified five core strategies to achieve outcomes and impact: partnerships, capacity, materials, models and policy. In practice, most COL/CEMCA activities incorporate more than one of these strategies and, in some cases, all five.

Partnership
Partnership refers to a dynamic relationship between organizations and institutions based on mutually agreed goals with clearly defined roles and responsibilities. CEMCA/COL partners with government agencies, public institutions, civil society and other organizations to improve and extend teaching and learning services to people in the developing Commonwealth. Partnerships are based on collaboration and shared values and goals.

Capacity
Capacity development refers to processes that enable people and organizations to achieve their objectives more effectively. This can mean training but also networking and other processes that enable and empower people and organizations to develop appropriate policies, adopt and adapt models, and develop and use materials. In short, capacity development pervades all CEMCA activities. It focuses primarily on human resource development.

Materials
By materials, COL/CEMCA means learning and teaching resources. These can be course materials, toolkits and frameworks for quality or policy-making. Course materials, and often also the toolkits and frameworks, are produced by partners with COL/CEMCA support. CEMCA publishes all its new learning resources as Open Educational Resources (OER).

Models
A model is a coherent set of structures and processes that have been shown to work in more than one context to achieve specific results. CEMCA is working to develop sustainable models for Community Radio Stations, and also develop new models of delivery of Open Schooling. In the past, it has developed the model guidelines for Quality Assurance of Multimedia
Learning Materials.

Policies
A policy is a high-level statement of ambition that specifies the outcomes to be achieved and that guides decision-making through a defined course of action. COL/CEMCA supports the development of policy for organizations and institutions as well as for governments. Promoting the use of Open Distance and technology-enabled learning, and use of Open Educational Resources require policy development at national and institutional level, and CEMCA/COL supports such initiative through capacity building and advocacy.